Online-based strategy: Lead generation for Starpool & DSL Bank.

DSL Bank Landingpage Baufinanzierung

Case in Numbers

  • 75 % reduction in lead price (CPL) after 6 months
  • 20 % lower lead prices than the industry benchmark
  • 70 % of leads were sold to intermediaries at the highest price
  • 1000 % ROI

The goal: new customer acquisition that reduces the dependency on lead purchasing, improves control over lead quality and generates additional loyalty from external brokers.

This was done via a lead store and the creation of individual landing pages for various financing products, tailored to target groups and their needs.

As part of the company's digital transformation, the lead generation concept was implemented using HubSpot as the CMS. 

We further focused on the optimization of Google Ad campaigns, as well as the creation and expansion of a comprehensive database along the customer journey.

The result of the collaboration is a data-driven “Lead-Gen” MVP with target group-specific automated lead generation.

Following the success of the MVP, a sub-brand was set up to generate sustainable organic leads.

Graph: rising development of leads
Graph: falling lead price

We developed the lead-qualification process — from researching and optimizing market potential, to creating the opportunity for resilient market displacement and possible product-scaling.


"We are very satisfied with mediaworx [part of MAI Group], they gave us excellent advice in all areas and we are more than satisfied with the implementation and performance marketing after the Golive. We use HubSpot for lead generation."

Rob Bors, Product Owner (01/2022)


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Sebastian Wolter

Sebastian Wolter

CRM Circle Lead

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