mai experience –
We design, implement and optimize integrated customer journeys. 

Image showing the five circles strategize, connect, experience, crm and tech of mai group and how they overlap in the experience domain

Our experience services

We harmonize customer needs, technical feasibility and business impact.

With a high level of expertise, we help our customers meet the criteria of the “European Accessibility Act” in 2025. Digital products and services must be implemented without barriers.

We use human creativity and artificial intelligence to design experiences that leave a lasting impression and turn customers into advocates for your brand.

To achieve this, we take an in-depth look at your target groups and their needs. However, your business is also central to the development of our concepts and design.

We want to help you grow and solve existing problems. To do this as efficiently as possible, we work with human creativity and the tools of artificial intelligence. 

Our experience services in detail

Customer Experience Consulting
Our CX experts keep an eye on the entire CX management process – from analysis to design. 

Methodologies & Tools

  • Product Ownership
  • As-Is Analysis
  • Experience Strategy Creation
  • Setup & Management of Design & Research Teams
  • Stakeholder Management
  • Management & Moderation of CX Workshops

Service Design
We design holistic service processes along the various touchpoints of a customer journey. 

Methodologies & Tools

  • Evaluation of Customer Requirements
  • As-Is & Target Customer Journey Maps
  • Analysis & Collection of Quantitative Data
  • Creation of Empathy Maps
  • Creation of Data-Based Personas

UX Design
We design technology-agnostic, user-friendly digital products and marketing journeys. 

Methodologies & Tools

  • Trends, Benchmark & Competitor Analyses
  • Usability & Accessibility Expert Reviews
  • User Experience Concept & Design
  • User Flows
  • Information Architecture
  • Prototyping
  • User Experience/ Usability & Accessibility Testing
  • UX Assurance in Agile Processes

UI Design
State-of-the-art visual design for all form factors, with and without design systems.

Methodologies & Tools

  • Digital Brand Design
  • Interface Design
  • Design Systems
  • Illustration
  • Motion Design

Accessibility & Digital Inclusion
Reach all target groups on your digital channels – including people with physical limitations.

Methodologies & Tools

  • Training Programms & Seminars
  • Analysis of Existing Digital Channels
  • Accessible Design
  • User Stories with a Focus on Accessibility
  • Inclusive Design
  • Technical Execution
  • Content Production


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Points of Contact

  • Philipp Vaerst
    Philipp Vaerst
    Experience Circle Lead
  • Markus Mayer
    Markus Mayer
    Head of E-Goverment Services
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