Innovation: Your Compass in the VUCA-World

What do BlackBerry, Nokia and Kodak have in common? They were all once market leaders who missed the boat. Today, they are a reminder of the consequences of a lack of innovation.

In contrast, companies such as Apple, Amazon and Netflix show that continuous innovation is the key to lasting success. They are actively shaping markets instead of just reacting, and are thus maintaining their leading position.

The message is clear: in our dynamic economy, constant innovation is not just a competitive advantage - it is the difference between survival and decline. Those who do not innovate will be overtaken.

The Evaluation Metrics for Innovations

Innovation is not an end in itself, but must pursue clear goals and added value. We support you in developing innovations that meet all innovation metrics. We measure our success very specifically and use different perspectives:

Strategic Fit
Does the innovation fit in with your long-term corporate goals and strategies?

Desirability
Is the innovation desirable and does it meet the needs of your customers?

Viability
Is the innovation economically viable and can it be implemented profitably?

Feasibility
Is the innovation technically and organizationally feasible?

Sustainability
Does the innovation contribute to sustainable development and does it take environmental and social aspects into account?

We use these evaluation metrics to ensure that innovations are not only creative, but also relevant and effective.

Illustration shows different metrics for innovation

Phase 1

Trend research: Recognize the trends of tomorrow.

Trend monitoring: Systematic recording and analysis of current mega, micro and macro trends.

Evaluation: Critical assessment of the trends in terms of their relevance and sustainability.

Clustering: Structuring the trends into thematic groups for a better overview.

Customer involvement: Conducting qualitative and quantitative studies to find out the needs and challenges of your customers.

Phase 2

Innovation Board: Make the right decisions.

Analyze the ideas: Detailed review and evaluation of the ideas collected.

Selection of innovation projects: Identification of the projects with the greatest potential.

Definition of the Design Challenge: Definition of specific challenges to be addressed in the Trend Lab.

Phase 3

Trend Lab: Bring your ideas to fruition.

Creative workshops: Intensive sessions to find and develop ideas.

Cross-team and cross-departmental collaboration: Promoting creativity and innovation through diverse perspectives.

Conception and development: Elaboration and implementation of innovations.

User testing: Continuous collection of feedback to further refine the innovations developed.

Lightning Decision Jams

Co-Creation Workshops

In co-creation workshops, employees, customers and external experts work together on innovative solutions. Based on needs, these workshops promote creativity and collaboration in order to develop innovative solutions. By integrating different perspectives, better products are created and all stakeholders identify more strongly with the results.

Business Model Canvas

The Business Model Canvas is a strategic management tool for the visual development and optimization of business models. With this method, you can capture all critical aspects of your company on a single page. From customer relationships and value propositions to cost structures - the canvas provides a holistic overview and uncovers interrelationships. It enables you to quickly outline new business ideas, scrutinize existing models and identify innovation potential.

Futures Thinking

Value Proposition Design

Clients

Start your Innovation Journey with a Lightning Decision Jam

Do you want to take the first step towards innovation? Our Lightning Decision Jam offers you the opportunity to identify customized challenges and outline initial solutions in a short space of time. This is the ideal way to promote innovation in your company and develop solutions that can be implemented quickly.

Includes:

A 90-minute, moderated workshop – whether online or on-site, you decide
Efficient identification of your current challenges
Rapid development of immediately applicable solutions
Promotion of teamwork and creativity

Raffaele Vas

Creative Director

raffaele.vas@mai-group.com
Kirke-Stina Kippel

Innovation & Transformation Consultant

kirke.kippel@mai-group.com
Julius Konrad

Digital Consultant

julius.konrad@mai-group.com